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Messe Berlin appoints Indo-German Chamber of Commerce as event organiser of inaugural ITB India

Messe Berlin announces its cooperation with the Indo-German Chamber of Commerce (IGCC) for organising the inaugural ITB India for the year 2020. The cooperation was formalised in Berlin, Germany, by Dirk Hoffmann, Chief Financial Officer of Messe Berlin, Dr. Martin Buck, Senior Vice President, Travel & Logistics, Messe Berlin and Bernhard Steinrücke, Director General of IGCC. Messe Berlin (Singapore) will be supporting in organising this premier event in India. With its leading trade show, ITB Asia, it participates in the fastest-growing markets and has been a trendsetter in the Asian tourism world for eleven years now. “Our intention was to introduce the strong and successful ITB brand to the Indian market. We are pleased to have the vast network and expertise of IGCC at our side, which has over 60 years of experience in developing markets in India. ITB India is the product of our strategic partnership. Together we will establish ITB India as the leading travel trade show in India”, said Dirk Hoffmann, Chief Financial Officer, Messe Berlin.

“We’re proud to be supporting Messe Berlin in organizing its premier event in the Indian market. As ITB is a renowned international brand, we’re delighted to be a key partner and together, make ITB India the leading travel trade event for the India market”, commented Bernhard Steinrücke, Director General, Indo-German Chamber of Commerce.

The inaugural ITB India, 15-17 April 2020, is an annual three-day b2b trade show and convention curated to build the bridge to the Indian travel market. The show brings together key travel industry leaders and international exhibitors from various segments of MICE, Leisure, Corporate and Travel & Technology.