Kerala Tourism has bagged this year’s prestigious Pacific Asia Travel Association (PATA) Awards for its Muziris Heritage Project in the ‘Heritage & Culture’ category. The award, sponsored by the Macau Government Tourism Office (MGTO), was bestowed on the Muziris Heritage Project for its conservation aspect, uniqueness and impact on local communities. Supported and sponsored by MGTO for the last 20 years, this year’s PATA Grand and Gold Awards recognise the achievements of 25 separate organisations and individuals. There were 269 entries from 83 organisations and individuals worldwide for this year’s award, the highest number since 2007. The awards will be presented on September 8 at PATA Travel Mart in Bangalore. Over 800 industry executives will attend the award ceremony. PATA had honoured Kerala Tourism for the Responsible Tourism initiative in Kumarakom and Kerala tourism’s popular e-Newsletter in 2014.