Kerala Tourism has hit the streets of Shanghai with a first-ever roadshow aimed at attracting high-spending Chinese tourists from the world’s largest outbound tourism market. The road show, which came close on the heels of Kerala Tourism’s first-time participation in the Beijing International Tourism Expo (BITE) 2015 last week, was held on Tuesday with a whopping 70 buyers from the Chinese travel and tourism industry in attendance.
The roadshow held at the sprawling Hotel Jinjiang Tower witnessed a huge footfall and a large presence of the mainstream and local Chinese media. The road show also saw the presence of prominent Chinese travel companies, including Ctrip, HH travel, CYTS Tour Cooperation, Shanghai Eastern Air International Travel Corporation and Shanghai Johnson international travel services.
“The Chinese companies were eager to know more about Kerala, especially Yoga and Ayurveda, which have been gaining international appeal,” said Shri Rao. “The trade partners on both sides expressed their interest in building a strong relationship, which would be helped by easy flight connectivity via Singapore and Sri Lanka and the recently announced e-visa facility,” he added.
Kerala Tourism trade partners were represented in Shanghai by CGH Earth, Dravidian Trails, Eastend Hospitality, Intersight Tours and Travels, Marvel Tours, Poovar Island Resort, Somatheeram Ayurveda Group, Spice Routes Luxury Cruises, Spiceland Holidays, and Thomas Hotels & Resorts. The Kerala Tourism delegation also had an exclusive meeting with Ctrip, a leading Chinese luxury travel online/offline company, which has 400 million registered travel members, with focus on organising chartered flights to Kerala.