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Kerala Blog Express 2.0 sets off to explore God’s own Country

Kerala Blog Express 2.0, the second edition of the campaign hosted by the Kerala Tourism to enable some of world’s foremost online travel writers to explore the state, was flagged off by Minister for Health, Family Welfare and Devaswom, Shri V S Sivakumar from the capital city recently.Kerala Blog Express takes selected, ace bloggers from around the world on a two-week road trip across God’s Own Country to discover the beauty of the region and experience its unique culture.

First organised in the financial year 2013- 2014, the campaign was a huge success and drew very positive response from the participants, Kerala Tourism Additional Director (General), Smt Anupama T V told reporters following the flag off. Kerala Tourism, known for its innovative and creative projects, is the first tourism board in India to organise an event of this kind with the aim of reaching out to a wide international audience.