Israel Ministry of Tourism (IMOT) conducted a roadshow in Mumbai on 27th August to enhance commercial ties with the Indian travel trade fraternity. In an effort to retain the growth momentum of Indian arrivals to Israel, the team interacted with over 200 key travel and tour operators, MICE providers and up-market leisure operators.
The event commenced with a presentation leading to an interactive session with the IMOT team. The roadshow included interactive B2B sessions, education programmes and workshops to aid trade members in planning itineraries and responding to customer queries.
The Israeli delegation was led by the newly appointed Director of Tourism for India & Philippines markets, Sammy Yahia along with Judah Samuel, Director – Marketing, Israel Ministry of Tourism, India and included representative partners from the tourism industry of Israel.