Home Growing Outbound ‘India among fastest growing markets for Tourism Australia’

‘India among fastest growing markets for Tourism Australia’

Indian economy’s resilience to global fiscal uncertainties due to domestic consumption driven economy, on the back of growing young, aspirational middle class population, has attracted Tourism Australia’s attention. Tourism Australia is the Australian Federal Government agency responsible for promoting Australia to the world as a destination for leisure and business travel. Tourism contributes around 2.5 per cent of Australia’s gross domestic product. Globally, Australia is ranked 43rd in total tourist arrivals, 11th in tourism receipts, but is ranked number one for spend per visitor. Tourism Australia targets to double the number of Indians travelling to Australia and triple their contribution to Australian economy by 2020 from 150,000 arrivals and A$ 750 million spend in 2012, by focusing on a yield driven strategy.