Home Flying High How can Lufthansa City Center help travel agencies and TMCs to thrive...

How can Lufthansa City Center help travel agencies and TMCs to thrive and grow as our travel industry continues to experience fundamentally changing trends in both leisure and corporate travel?

The market is in motion, and digital technology has led to a significant increase in the number of new entrants emerging in the travel industry. Concepts which a short time ago were only dreams for the future have rapidly become a reality, from robots to driverless cars. Technology powers many of the key drivers in travel distribution today, such as a totally evolved media, sophisticated buying behaviour and information systems.

With more than 570 offices in over 90 countries and a total turnover of approximately 5.3 billion Euros, Lufthansa City Center is the biggest independent travel agency franchise system worldwide. The annual turnover is equally generated in the corporate as well as in the leisure segment. Worldwide, the LCC travel agency network unites 5,300 employees. In its home market Germany, the network of owner-managed, medium sized travel agencies comprises 300 offices with more than 2,400 employees.

Headquartered in Frankfurt, Lufthansa City Center carefully nurtures the international focus and global diversity of its participating agencies. Those agencies specialising in corporate travel can opt to participate in the LCC Business Travel group. And a select number committed to developing more multinational corporate clients via LCC are elevated into the LCC Global Travel group.

LCC agencies which focus on inbound destination management services participate in the Global Incoming Network (GIN). They can market and distribute their services to the rest of the LCC network via a sophisticated online platform and a comprehensive range of promotional activities. GIN offers a winning combination of local contacts, unique products and insider knowledge to LCC partners worldwide.

India is currently the fastest growing aviation market in the world, and poised to become the third largest aviation market globally by 2025. With more than three thousand IATA agencies, and more than 50,000 other travel agencies, it remains a challenge to ensure that consumers connect with the most professional travel agents in the market, offering accurate and reliable services.

In these circumstances, access to outstanding training, marketing, branding, technology and supplier programmes have become imperative for any travel agency to survive. Lufthansa City Center provides each of these key components to its franchise partners, facilitating long term sustainable growth with a clear competitive advantage.

India has been selected as the pioneer market for the LCC Concept Diversification Program, a new scheme offering new categories of participation: LCC Affiliates and LCC Travel Consultants. Following a diligent qualification process, Lufthansa City Center has appointed Travels and Rentals as the first LCC partner in the world entrusted to launch this scheme in tandem with Lufthansa City Center headquarters. As a “Premium LCC Member”, Travels & Rentals is now authorised to serve as a “hub agency” for directly connected LCC Affiliates and LCC Travel Consultants.