Viceroy Hotel Group announces the launch of Hotel Zena, a bold new cultural hub celebrating female empowerment through provocative art, design and exciting and relevant programming. Situated in Logan Circle, at the beginning of Washington, D.C’s vibrant 14th Street corridor and adjacent to the bustling downtown business district, Hotel Zena will be an ode to feminine strength, celebrated by all genders, races and sexualities, and a haven for the liberated forward thinker. Set to open spring 2020, the 191-room Hotel Zena will be one of two Viceroy properties to debut in our nation’s capital in 2020.
Acquired as the Donovan Hotel by Pebblebrook Hotel Trust in late 2018, Hotel Zena will emerge following a complete renovation and transformation as the latest to join The Viceroy Urban Retreats portfolio, a collection of high-style boutique hotels with edgy, eccentric personalities and contextual, culturally significant vibes.
“Hotel Zena will be the first hospitality establishment solely dedicated to celebrating the accomplishments of women,” said Jon Bortz, president and CEO, Pebblebrook Hotel Trust.
“Washington, D.C is one of the most culturally diverse metropolitans with a female-majority population, and there is no better place or more relevant time to fill this void in the travel market. Following the incredible success of Hotel Zetta, Hotel Zelos, and Hotel Zeppelin in San Francisco, Hotel Zena will be the seventh ‘Z’ hotel in Pebblebrook Hotel Trust’s Unofficial Z Collection.”
Dawson Design Associates, the same interior design award-winning firm that brought Hotel Zetta, Hotel Zelos and Hotel Zeppelin to life, cultivate an atmosphere of strength and femininity at Hotel Zena. While a rebellious and defiant yet playful energy radiates throughout public spaces, elegant guestrooms and suites feature a warm, inviting and peaceful ambiance.
“Clever and sophisticated, Hotel Zena portrays the ethos of feminine strength with mischievous art installations and cheeky design details, said Andrea Dawson Sheehan, art director and principle, Dawson Design Associates. Provocative art tastefully honors cultural and historical icons who have positively influenced the ever-evolving narrative of gender equality, while nods to timeless symbolism embody a nurturing, maternal spirit.”
Meant to evoke perspective-shifting conversation, an extraordinary mural of Ruth Bader Ginsburg and a 50 foot winding pyrometric serpent are anything but subtle and are just a few highlights of what’s to come from the hotel’s robust and unique art program.
“Viceroy delivers highly inspiring modern luxury experiences in the world’s most sought-after destinations, and Hotel Zena is no exception,” said Bill Walshe, CEO, Viceroy Hotel Group. Hotel Zena amplifies the courage and perspectives of women through art whilst lighting the path to a fluid and liberated future.
Hotel Zena will be located at the nexus of Downtown D.C and Logan Circle, Washington, D.C’s most desirable neighborhood for vibrant music venues, funky galleries, and trendy boutiques. The hotel welcomes all to enjoy its cocktail-led lobby bar offering small plates and seasonal snacks, while hotel guests can access its 14th floor rooftop pool and adjacent private event space offering dynamic views of the city’s skyline. The destination lounge space will be activated with a rotating series of community engagements for the culturally curious, from salon-style gatherings to live music by local artists.