A new campaign with a new slogan, besides the ‘Incredible India’, a special drive to bring the youth closer to the country’s monuments and heritage, are part of an action plan that the government will launch on December 25 to attract more tourists while ensuring their safety. We will be launching an action plan on December 25 with new measures to give boost tourism in the country, Tourism and Culture Minister Mahesh Sharma said. December 25, birth day of former prime minister Atal Bihari Vajpayee and Madan Mohan Malaviya, is being observed as ‘Good Governance Day’ by the NDA government. As per the plan, there will be a new campaign, besides ‘Incredible India’, with a new slogan reflecting the Modi government’s good governance philosophy. Referring to India’s “rich heritage and tourism potential”, Sharma said, “We will combat terrorism with tourism.” Expressing concern over the security of tourists specially women, he said, if state governments do not protect them the Centre will deploy tourist police for them. “We want to ensure safety and security of tourists in the country.”
Acknowledging the negative impact of advisory issued by other countries after any incidents here on the tourist sector, Sharma said “these advisories harm us.” Focusing on cleanliness, he said “Our aim is Swachch Bharat, Swachch Smarak”. We are serious about keeping our monuments and tourits sites clean and hygienic.” In order to popularise tourism sites and adding new spots, he said “there are many areas which are not yet explored. We want our students should know them and that is why we are planning to introduce a course called ‘Bharat ko Jaano (Know India)’. Sharma, who also holds the charge for culture ministry, said that his ministry is tying up with the HRD ministry in this regard, where the youth would explore the heritage sites in the country. “We are starting a special drive in this connection, with children and youth would explore the treasure hunt of the country,” he said.