The Ministry of Tourism, as part of its on-going activities, regularly releases print, electronic, online and outdoor media campaigns in the international markets, under the ‘Incredible India’ brand-line, to promote various tourism destinations and products of India with the objective of increasing foreign tourist arrivals to the country. The Ministry of Tourism also promotes various tourism destinations and products through its website and publicity and promotional material produced from time to time.
In addition, a series of promotional activities are undertaken in important and potential tourist generating markets overseas through the India Tourism Offices overseas with the objective of showcasing India’s tourism potential and promoting tourism to the country, including the Buddhist sites. These promotional activities include participation in travel fairs and exhibitions; organising Road Shows, ‘Know India’ seminars and workshops; organising and supporting Indian food festivals; publication of brochures, offering joint advertising and brochure support, and inviting media personalities, tour operators and opinion makers to visit the country under the Hospitality Programme of the Ministry.
Ministry of Tourism organises the International Buddhist Conclave once in two years with participation of delegates from overseas with the objective to showcase and project the Buddhist heritage of India and attract more tourists to the region.