Home Tradeline Eastbound Group spreads festive cheer this Christmas with surprise CSR activity

Eastbound Group spreads festive cheer this Christmas with surprise CSR activity

Christmas is a season for kindling fire for hospitality in the hall, genial flame of love and charity in the heart and beholds tenderness for the past, courage for the present and hope for the future. Eastbound Group carries the spirit of Christmas and spreads the message of love, joy, light and peace amongst children striving towards a better tomorrow.

Sriparna Pal Bhattacharya

A global consortium of travel & tourism businesses, Eastbound Group designed and executed a surprise charitable initiative to bring Christmas cheer to over 300 kids at Government Primary School in Bhangel, Noida on 24th December 2019. Employees from Eastbound’s four offices in Delhi NCR joined hands to raise funds for the kids and play the role of Santa by delivering winter wear, stationery, soft toys, cookies, chocolate and other goodies to the kids who were ecstatic with ebullience and joy.

Elaborating on the event, Amit Kishore, Co-founder & Director, Eastbound Group says, “At Eastbound our commitment towards being a socially responsible organization is consistent. While Christmas is the perfect time to rekindle the joy of giving and sharing, this fundraising activity is not just a once off festive gesture but another rung on the ladder to our CSR goal.”

With Christmas comes a season of goodwill, and driven by its commitment to leading the faction of socially responsible travel companies, Eastbound Group continually strives to be active and increase its CSR efforts. Prrithviraj Singh, Co-founder & Director, Eastbound Group chimed in, “When it comes to CSR it does not matter how slowly you go as long as you do not stop. We understand that every bit counts, and it is crucial to stick to a roadmap of ‘giving back’ to enable a mind-set shift. If you change the way you look at things, the things you look at eventually change.”

The organization is known to be exceedingly eco-conscious and meticulously monitor its carbon footprint. As a market leader in the area of sustainable tourism practises, it’s in-house ‘Responsible Business’ team has drafted and implemented best practice policies on tourism regarding the environment, local communities, wildlife, volunteering and more. Manish Pratik, Co-founder & Director, Eastbound Group expresses, “It is a matter of great pride and achievement when you can practice what you preach. As a company we strongly advocate positive social impact to our customers and it’s heart-warming that every Eastbound employee sign up to that ideal. We are most excited to be entering the new decade with a reinforced spirit of goodwill and social responsibility.”

The company stands by the code of its founders, upholding global operating standards of excellence involving meticulous attention to detail, strict quality control, together with sustainable tourism practices.