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Dr Mahesh Sharma launches ‘Visit Kerala’ Campaign

Union Minister of State for Culture, Tourism (Independent Charge) and Civil Aviation, Dr Mahesh Sharma, today launched ‘Visit Kerala’ 2015-16, a high voltage all-year tourism campaign that promises to present travellers to ‘God’s Own Country’ a lifetime experience of the state’s natural beauty, cultural splendour, culinary traditions and famed hospitality.

“Kerala needs to be promoted across the world,” said Dr Sharma, who promised central assistance to the state to raise the profile of the state as a top tourist destination in the world. Describing “cleanliness, security and hospitality” as the three major ingredients of a successful tourism model, Dr Sharma said the country needs to propagate its culture and heritage around the world through tourism.