Witnessing an astounding growth in visitor overnights in the month of May 2018, destination Germany emerges as one of the most favoured leisure destinations for Indian travellers yet again. For the period from Jan- Jul 2018 the country received 547402 visitor overnights making for a growth of 10.8 per cent from India compared to the same period last year.
The Discover Germany Roadshow, an annual event for the GNTO, which was flagged off in Delhi on the 25th September, will be followed by Bangalore on the 26th September and will conclude in Mumbai on the 28th September. Owing to the growing interest from Indian operators, the roadshow saw the participation of 2 new German Partners this year namely Europamundo Vacations (Coach Tour Operator) and a&o Hotels and Hostels (A Hotel Chain). The roadshow also saw repeat participation from several German Partners, including Maritim Hotels, Baden Baden, KD German Rhine Line, Lufthansa German Airlines, Rail Europe, Vienna House, Saxony Tourism and Stuttgart & SouthWest Germany. The partners were ecstatic to see the enthusiastic response from the travel fraternity in the city.
Romit Theophilus, Director Sales & Marketing, said, “Year on year we have been noticing an increased interest from the Indian Travel trade in Destination Germany. This can be witnessed by the overwhelming participation received at our roadshows. Furthermore, we have witnessed a growth in the overall perception of Germany as a favored leisure destination by the travellers, this is backed by the overwhelming increase in the number of registrations on the Web Based Destination Training Module www.germanyspecialist.com launched in December 2017. Additionally the forecasted data from Airline seat load factors and our Overnight statistics prove that Germany is fast becoming one of the most sought after leisure destination for Indian travellers.”
With experiential travel becoming the most sought after genre in leisure travel, The GNTO which focusses on Theme based marketing is promoting ‘Culinary Germany-More to explore’ as its core Global marketing theme for 2018. Our current promotions are concentrated towards strengthening Destination Germany’s image as a travel destination across different travel groups. Speaking on the subject, Theophilius said, “In today’s times travelers are seeking newer experiences to explore the destinations they visit. Savoring the culinary delights of a country help travellers taste the country’s cultural diversity. Germany’s food culture is an exciting blend of tradition and innovation, that is as diverse as the country’s scenery: from ‘Pannfisch’ fried fish in the North to green sauce and ‘Bratwurst’ sausages in Central Germany to dumplings, ‘Maultaschen’ pasta pockets and ‘Eisbein’ ham hock in the South – German cuisine has something for everyone. What’s more, excellent wines are produced in vineyards covering a total of some 100,000 hectares in 13 wine-growing areas extending from the Elbe River to Lake Constance. And over 5,000 high-calibre beers are produced in 1,300 breweries throughout Germany.”
The roadshow which was conducted in New Delhi, facilitated interactions between German partners and the Indian travel trade on latest offers, highlights and attractions for the Indian travelers.
The partners who participated in the roadshow:
Maritim Hotels, Vienna House, KD German Rhine Line, Europamundo Vacations, Lufthansa German Airlines, Rail Europe, Baden-Baden, a&o Hotels and Hostels, Saxony Tourism, Stuttgart & SouthWest Germany and McArthurGlen Designer Outlets.