The who’s who of India’s travel and hospitality fraternity, diplomats and several business leaders gathered at a glitzy evening gala hosted by Cox & Kings at the Shangri-La’s Eros Hotel, New Delhi, to mark the 260th anniversary of Cox and Kings, also the world’s oldest travel company. The evening was graced by Shri K. J. Alphons, Minister of State (Independent Charge) for Tourism, who lauded the company for its continuous service to the tourism industry.
Hon’ble Tourism Minister, Shri. K J Alphons gracing the event said, “I am very happy to be a part of Cox & Kings’ 260th year celebration and congratulate everyone who has contributed to this rich legacy by enabling holidays and spreading happiness into the world. The tourism sector in India is looking very positive this year as we have crossed the 10 million mark for foreign tourist arrivals and earned revenue of 27 billion dollars through foreign tourist arrivals. This has been possible because of companies like Cox & Kings who have been working together with the government. In the next three years, we aim to double the foreign tourists inflow and the revenue we earn from the foreign tourist arrivals and that is only possible if the industry continues to work together.”
With a legacy that dates back to 1758, when Cox & Kings was appointed as general agents to the regiment of Foot Guard in India, the company has established itself as a premium brand in all travel-related services globally and has been at the forefront of thought leadership and innovation within the industry. In these two-and-a-half centuries since inception, the company has not only introduced up some of the most exciting destinations and products to customers but has also seen the world evolve from languorous days of sea voyages to the era of jet planes and space travel.
Speaking at the event, Peter Kerkar, Group CEO, Cox & Kings said, “we are unique in the leisure space with an unrivalled tradition of 260 years of service to our customers. It is with pride that I commend our staff for making our company so successful and more particularly relevant even today. Our longevity is a testimony to their ingenuity and transformative spirit that Cox & Kings remains a world leader in the travel, education and hotel space. ‘’
Touted as the leader in travel innovation, the travel company has several firsts to its name. That includes chartering a special plane to view the longest solar eclipse of the 21st century, introducing Russia’s first luxury train ‘Bolshoi Express’, launching state-of-the-art luxury railway journeys in India, revamping many Indian palaces as wedding destinations to facilitate their upkeep, offering tailor made packages to the world’s largest pilgrimage, the Maha Kumbh Mela, and acquiring a mountain in the heart of the Swiss Alps to boost outbound tourism.
The evening witnessed the launch of a series of year-long events and exciting offers curated for customers.
Announcing the ‘260th Grand Celebration Offer’ wherein customers can book any Duniya Dekho/ Gaurav Yatra/ Aamhi Travelkar/ Instant Holidays tours and enter exciting contests and win 260 Free Holidays to Dubai, Thailand, Oman, Optional tours, 260 Gift Vouchers of Rs.26,000/- each and Rs.5,000/- each among other exciting offers.