Home Growing Outbound Consumer promotion and travel trade incentive campaign launched by Kenya Tourism Board...

Consumer promotion and travel trade incentive campaign launched by Kenya Tourism Board to target one lakh visitors

Kenyan ambassador to India H.E. Florence Imisa Weche on Wednesday, in absolute flare, danced to the tunes of the growing tourism in Kenya at the Launch Event of #KenyaKalling. A campaign by Kenya Tourism Board for the India Market to incentivise the Indian Travel Trade. ‘Kenya Kalling’ is a special incentive program in conjunction with the Kenya Airways.

Kenyan students in India performed a cultural folk dance in, wherein not only the audience but her Excellency also joined in and shook a leg. The talented students made the audience groove to their folk music. The event saw people from trade and travel industries pouring in at the event.

Details on Kenya Kalling can be accessed through two separate websites, http://www.magicalkenya.com/kenyakalling/ (for travellers) and www.kenyakalling.com (for the Indian travel trade). These two websites are of great importance as they provide a wealth of information on exciting deals. Agencies can also register to participate and win exclusive prizes and incentives.

Kenya Airways has launched a very attractive, all inclusive airfare of INR 25,538 for a return trip from Mumbai to Nairobi which can be booked on their website www.kenya-airways.com.

Hildah Ogada, Assistant Regional Marketing Manager, Kenya Tourism Board, said, “India is now the third largest tourist source market for Kenya. We have seen a growth of over 30 per cent during January to July, over the same time last year. India has grown as a source market and has tremendous potential to grow further; we are now targeting 100,000 visitors from India by 2018. Kenya Tourism Board has been undertaking several consumers as well as trade initiatives to further increase arrival from India. Recently, we took Indian film makers to India with a vision to promote tourism aspiration among Indians for Magical Kenya.

Kenya has been well established as a leading safari destination, now we want to promote its splendid white sand beaches, water sports, Golf and other unique natural treasures to new-age Indian travellers. India is an important market for us, we are launching this “Kenya Kalling” campaign and plan to invest more through other initiatives like association with Indian Cricket, celebrities and other consumer brands. We shall continue to invest more in the future as we aim to make India our number one source market for Kenya”.