Choice Hotels India a wholly owned Subsidiary of the US based hospitality major Choice Hotels International, currently has 32 operating hotels in India. The company plans to add over eight properties under the franchise model by end of 2020 in India to take the count to over 40 properties.
“We plan to open another 11 hotels in cities of Gurugram, Lucknow, Dehradun, Indore, Bangalore, Kochi, Abu Road, Dalhousie, Khanvel, Lakhimpur, Rishikesh, under the franchise model. The upcoming hotels are under various stages of development”, said Choice Hotels India CEO, Vilas Pawar.
The Company operates in India offering five brands – Sleep Inn, Comfort Inn, Quality Inn, Clarion and Ascend Collection, “The hotels will be under Comfort Inn, Quality Inn and clarion brands as we are mainly present in the mid-scale segments in India”, said Pawar.
“As we follow the franchise model we don’t invest in the property. We invest in our distribution platforms, in our systems that deliver values and in training. The investments primarily go into making our brand visible and on brand promotion. Going forwad we see great opportunities in india and we see great opportunities in the mid- scale segment”, he added.