Ministry of Tourism has launched the ‘Campaign Clean India’ to sensitise all sections of society on the importance of cleanliness and hygiene in public places particularly monuments and tourist destinations. This Campaign is to be sustained through adoption and involvement of private and public sector stakeholders as part of their Corporate Social Responsibility (CSR).
It is a voluntary scheme and no funds have been allocated by the Government for this campaign. India Tourism Development Corporation (ITDC) has adopted Qutab Minar in Delhi and an MOU has been signed between Archaeological Survey of India (ASI), Oil and Natural Gas Corporation (ONGC) and the Ministry of Tourism for undertaking various works at Taj Mahal, Agra under this campaign.
Further, Ministry of Tourism has operationalised two new Plan Schemes of Swadesh Darshan and PRASAD from 2014–15. Under these schemes the Ministry provides financial support for Infrastructure development including wayside amenities, garbage bins, sewerage/effluent disposal, etc.