Brand USA concluded its fourth annual India Mission organized for the travel trade from September 6-11, 2015. The mission, traveling across three Indian metro cities of Chennai, Mumbai, and New Delhi, witnessed an excellent response from Indian travel industry professionals. The U.S. delegations included 43 participants representing 31 U.S. companies including destinations, attractions, hotels, and receptive operators.
The mission provided an opportunity for U.S. suppliers to engage with key decision makers through free flow one-to-one appointments with the goal of increasing destination and product knowledge, business cooperation and travel bookings. The invitees included major stakeholders from the Indian travel trade, airline representatives, hospitality representatives and tour operators. Additionally, a dedicated media day was organised in New Delhi with leading travel trade and consumer media.
Brand USA today launched a new Luxury module on the USA Discovery Program, the online training program, for agents in India. Housed at USADiscoveryProgram.in, the Luxury module focuses on the luxurious accommodation, dining, spa and ranch experiences that United States has to offer to its travelers. The online training tool enables agents to learn about the diverse destinations and experiences available in the USA and take interactive quizzes.
This year, India Mission included participation from Beverly Hills Conference & Visitors Bureau, Gray Line New York Sightseeing, Greater Miami Convention & Visitors Bureau, Hornblower Cruises & Events, Las Vegas Convention and Visitors Authority, Los Angeles Tourism & Convention Board, Marriott International Inc., Maxim Tours, Nevada Commission on Tourism, NYC & Company, NYC & Co. Partner (Empire State Building Observatory), & NYC & Co. Partner (The Metropolitan Museum of Art), Papillon Helicopters & Scenic Airlines, Philadelphia Convention & Visitors Bureau, San Francisco Travel Association, Sans Incredible Vacations, Santa Monica Travel and Tourism, Sawgrass Mills, SeaWorld Parks & Entertainment, Simon Shopping Destinations, Starwood Sales Organisation, The New Tropicana Las Vegas, Tours Limited LLC, Travel Oregon, Universal Orlando Resort, Universal Studios Hollywood, Visit California, Visit Florida, Visit Orlando, 7M Tours and Brand USA.