Bird Group, the largest technology provider to the travel industry in India, has tied up with Sahapedia, an online encyclopedia of Indian arts and culture, to support its ‘Heritage Walks’, a project to help people understand the heritage of the cities and towns across the country. Both have come together for a month-long multi-city event, introducing people to the tangible and intangible culture and heritage of their cities and celebrating India’s rich cultural diversity.
This will be the second edition of the India Heritage Walk Festival. With a bigger and grander lineup this year, it will explore the diversity that characterises the cultural fabric of India, such as, food, heritage, nature, art, architecture, and so on. The festival will have walks, talks, workshops and insta-meets across India covering a broad spectrum of Indian heritage and culture. All of the festival’s bookings are powered by Odigos, a new product by the Bird Group that is a marketplace for tour guides and experiences.
Dr. Ankur Bhatia, Executive Director, Bird Group said “India is a land of diversity, be it culture, heritage, culinary, fine arts or indigenous craft skills and traditions. Over the years understanding of heritage in India has gradually evolved from mere protection of historic monuments to that of preservation and showcasing of various art forms. The Bird Group is committed to celebrating India’s heritage and artistic traditions and develop sustainable tourism with a stronghold in the travel industry. Supported by the Group, Sahapedia curates the India Heritage Walk Festival 2019, a first of its kind pan-India festival for guided heritage walks and tours of all kinds. India Heritage Walk Festival provides an impactful platform for understanding and engaging with our culture, empowering the travellers and transforming their explorations.”
He further added, “The Bird Group is always looking towards the future, and an important part of the future is understanding and cherishing the past. This association with Sahapedia brings us a step closer to achieving our vision of making Indian arts and culture inclusive and interactive. Odigos app by Bird Group that aims to streamline guided travel tour experiences of travellers, will play the role of a tech enabler for Sahapedia’s IHWF bookings and support the guides community. The partnership will be particularly beneficial for the youth of the country who can participate in the heritage walk and get a glimpse of India’s rich traditional legacy.”
The heritage walks will cover museums, historically significant monuments, markets, interesting natural landscapes and cultural pockets in 37 different cities known for their cuisine or crafts. The India Heritage Walk Festival will cover large metros, including Delhi, Mumbai, Chennai, Kolkata, Bangalore and Hyderabad, and other historically significant cities such as Agra, Ahmedabad, Bikaner, Kochi, Pune, Patan, Itanagar, Varanasi and Patna.