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Assam Tourism unveils new ‘Awesome Assam’ logo

Assam tourism minister Himanta Biswa Sarma unveiled a new logo of Assam Tourism on Sunday with the tagline ‘Awesome Assam’, aimed at promoting the state at a globally. The logo comprises the mighty Brahmaputra, a one-horned rhino and tea leaves.

Sarma said that unprecedented stress is being laid on promoting the state’s tourism potential under its new tagline and the government has already sanctioned Rs 15 crore specifically for the publicity campaign. Himanta said that the brand “Awesome Assam” will be promoted to reach out to maximum tourists across the globe and added that the uniqueness and cultural diversity of the state will be promoted like never before. He also added that the government has planned a single window clearance for film shooting in Assam.

Announcing that home stay facilities in around 700 rural households will also be promoted with modern facilities which will help in income generation, Sarma added that the Centre has sanctioned Rs 120 crore to develop tourism in and around the five national parks and stated that for development of infrastructure at Kamakhya, an amount of Rs 33 crore has been sanctioned.