Home Luxury Hotels Accor disrupts Influencer Marketing by turning employees into brand ambassadors

Accor disrupts Influencer Marketing by turning employees into brand ambassadors

Shifting the paradigm for influencer marketing, Accor Asia Pacific bucks social trends by elevating employee advocacy to the next level with its new initiative, #InstAccor. Recognising that employees form an integral part of the brand experience, Accor infuses authenticity to its social marketing strategy using first person, behind-the-scenes content generated by brand ambassadors, starting in five Asian destinations. #InstAccor will take place from 6 August to 4 September 2019.

With over 1,100 properties in Asia Pacific, Accor kicks off the innovative marketing campaign this August with five #InstAccor influencers from luxury properties across Singapore, Yogyakarta, Hanoi, Bangkok and Hong Kong.  Each influencer will take over Accor’s Instagram account to share their personal insights on destination highlights, interesting activities at their respective hotel as well as the company culture.

For two days each week, an #InstAccor influencer will engage with followers, who are passionate about travel, lifestyle and food & beverage.  The content strategy will focus on local travel tips such as key attractions, hidden local gems, regional cuisine, street food and festivals while showcasing personal moments from their daily work life.  This rare access to the heart of each hotel provides precious sneak peeks into a typical day in the life of an Accor professional.