The 2016 edition of Kerala Travel Mart (KTM), billed as the largest gathering of tourism stakeholders in the state, will be held in Kochi in end-September with focus on ‘Responsible Tourism’. KTM brings together business entrepreneurs offering various tourism products and services, including tour operators, hotels, resorts, homestays, houseboats, ayurveda resorts and cultural art centres, onto a single platform and facilitates their meeting and interaction with buyers from around the world.
The mart will also project Kerala as an ideal breakaway destination for weddings and honeymoons along with its ayurveda and leisure products-all of which are emerging segments for tourism destinations-with the aim of increasing the state’s tourism market share by an additional Rs 5,000 crore. G Kamala Vardhana Rao, Kerala Tourism Secretary said a break-up of present statistics showed United Kingdom as the country that brought in the maximum percentage (17) of international tourists to the state. This is followed by France, US and Germany.